Canada Soccer and Infinity Announce Music Ambassadors for Perfect Pitch
Canada Soccer and Infinity have joined forces to unveil the first wave of music ambassadors for the upcoming initiative Perfect Pitch. The project is led by Grammy-winning producer Boi-1da and brings together several of Canada’s top artists, including Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead.
About the Perfect Pitch Initiative
Over the past months, Boi-1da has guided the creation of the Perfect Pitch album, blending diverse genres, cultures, and communities that reflect Canada’s rich musical landscape. The album, scheduled for release before next summer’s FIFA World Cup, will feature original tracks, reimagined classics, and collaborative works among Canada’s leading musicians.
“Perfect Pitch aims to celebrate Canada’s diversity through music while supporting the development of our national teams and communities.”
The initiative serves a philanthropic purpose, benefiting the Canada Soccer Foundation. It focuses on empowering youth, reducing barriers to participation, and fostering growth in Canada’s National Teams on the global stage.
Infinity’s Involvement
Infinity, a Toronto-based entertainment company with worldwide operations, plays a central role in amplifying the project. The company will promote Perfect Pitch across entertainment, cultural, and sports platforms, expanding Canada Soccer’s reach beyond the athletic arena.
About Infinity
Infinity operates as a full-service music and entertainment enterprise, specializing in project management, talent representation, record production, and strategic partnerships. Its mission is to collaborate with artists and organizations to deliver creative and high-impact results across the global music scene.
Future Plans
Canada Soccer and Infinity plan to announce more artists, song releases, and activation details in the months ahead, continuing to build excitement around this cultural and charitable initiative.
Author’s summary: The Perfect Pitch project unites top Canadian artists under Boi-1da to merge music and philanthropy, supporting youth and national sports through creative collaboration.