I'm worried about Apple TV's future if this 4K streaming trend continues

Apple TV's Future in Question

The continuation of the 4K streaming trend may spell trouble for Apple TV, as the cost of buying the best technology becomes less justifiable.

Take the Apple TV 4K, for example, which is both the author's favorite streaming box and the most expensive on the market. For those seeking a simple streaming solution for Netflix, the Apple TV 4K is overkill.

Yes, it does things a regular streaming stick can't do, but you have to wonder how much that matters to the average person.

While enthusiasts may appreciate the extra performance, the average person may not need the features offered by the Apple TV 4K, such as Dolby Atmos on Apple Music and Apple Arcade.

The high price of the Apple TV 4K is a significant deterrent, making it a rare recommendation for most people.

Author's summary: Apple TV's future is uncertain due to high costs.

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Pocket-lint Pocket-lint — 2025-10-17