Hyperpure Revenue Decline
Hyperpure, the business-to-business grocery supply arm of Zomato parent Eternal, experienced a 31% year-on-year (YoY) and 55% quarter-on-quarter (QoQ) decline in revenue to Rs 1,023 crore in Q2FY26.
This decline is attributed to Blinkit's shift to an inventory-led model, impacting the non-restaurant business. According to Akshant Goyal, Chief Financial Officer (CFO) of Eternal, Blinkit has nearly completed the transition to inventory ownership from a marketplace model.
“We have transitioned most of the business to an own-inventory model, barring a few categories where we don’t plan to own inventory as of now for various reasons,”
Goyal stated that 80% of net order value (NOV) in quick commerce was on Blinkit's own inventory in Q2FY26, with expectations to reach 90% in the next quarter.
Author's summary: Hyperpure revenue drops 31% due to Blinkit's shift to inventory-led model.
- Revenue decline: 31% YoY and 55% QoQ
- Reason: Blinkit's shift to inventory-led model
- Current inventory ownership: 80% of NOV in quick commerce
- Expected inventory ownership: 90% in the next quarter