DAZN Appoints SMC as Exclusive Reseller for MENA
DAZN has named SMC as its exclusive first reseller across the Middle East and North Africa, aiming to boost its regional commercial presence.
Under this partnership, SMC will handle commercial sales for DAZN's growing rights portfolio in MENA, which includes the Jockey Club of Saudi Arabia horseracing events, PGA TOUR, Saudi Pro League, Riyadh Season Boxing, and NFL Game Pass.
Partnering with SMC marks an important step in DAZN’s growth across the Middle East and North Africa
according to Shay Segev, DAZN Group CEO, who highlighted SMC's regional expertise and relationships. This arrangement is part of DAZN's broader plan to accelerate its expansion in the region.
Author's summary: DAZN partners with SMC for MENA expansion.