Inflation Impact on Nigerian Shoppers
Rising inflation and shrinking disposable income have led to increased brand switching among Nigerian shoppers in search of affordability and value.
Household essentials have seen high levels of brand switching due to growing pressure on household budgets, with many consumers prioritizing affordability and value over brand loyalty.
Recent data from NielsenIQ shows that almost six in every ten shoppers have switched brands in the past year due to increased prices.
According to the "NIQ 2025 Consumer Outlook survey", this trend reflects the erosion of purchasing power due to inflation, causing consumers to rethink their buying habits.
Author's summary: Inflation drives brand switching among Nigerian shoppers.