VML Wins Pizza Hut: A Big Deal for WPP
When WPP faces challenges, its agencies focus on business as usual. Key players include WPP Media, VML, and Ogilvy.
VML and Ogilvy are WPP's two major creative agencies, with WPP Media being the biggest profit driver in good times.
We've yet to see the fall-out at WPP Media (if there's going to be one) following Cindy Rose's elevation to WPP CEO.
This development is crucial as big clients consolidate, making wins like VML's Pizza Hut significant for WPP.
Author's summary: WPP's agencies focus on business amid challenges.