Disney+ Churn Rate Spikes After Jimmy Kimmel Suspension
Disney+ and Hulu experienced a significant increase in cancellations in September, following ABC's brief suspension of Jimmy Kimmel Live!, according to Antenna's estimates.
- Disney+ recorded around 3 million cancellations, with a US monthly churn rate rising from 4% in August to 8% in September.
- Hulu cancellations reached about 4.1 million, with churn increasing from 5% to 10%.
Despite the spike, Antenna tracked higher new sign-ups, with around 2.2 million for Disney+ and 2.1 million for Hulu, partly offsetting the impact.
Price rises across Disney's streaming portfolio may have also influenced user behavior during the period.
Author's summary: Disney+ churn rate doubles after Jimmy Kimmel's suspension.