Paul Brown on F&I Coaching Strategies
Paul Brown shares coaching strategies to boost profitability and customer experience in F&I departments.
Brown, an F&I expert and VP of Training at Ascent Dealer Services, discusses how dealerships can increase PVR and improve customer loyalty through coaching.
Traditional F&I scripts are no longer effective and are outdated.
He recommends coaching that focuses on sales psychology, understanding customer motivations, and fostering authentic conversations.
- Having engaged and passionate staff is crucial for F&I success.
- Aligning sales and F&I teams is essential for success.
Author's summary: Paul Brown shares F&I coaching strategies.