Swiftly’s Unified Data Platform for Transit
Swiftly offers a unified data platform that delivers real-time passenger predictions, fleet monitoring, and alerts to enhance transit efficiency.
Challenges of Ghost and Zombie Buses
Ghost and zombie buses create significant frustration for transit riders. Ghost buses are those expected but never arrive, while zombie buses appear unexpectedly.
"Ghost bus: A bus that a rider expects to arrive but doesn’t. The app shows a bus arriving in 5 minutes, but as the countdown hits zero, the bus disappears and fails to show up, leaving riders stranded and uncertain."
"Zombie bus: A bus that a rider doesn’t expect but arrives as a surprise. The app shows that the next bus is 20 minutes away, yet one shows up in 5 minutes, leaving riders guessing rather than planning."
Impact on Riders and Transit Agencies
These ghost and zombie buses break the fundamental promise public transit makes to riders: reliable information on bus arrivals. This erodes trust and makes transit feel unpredictable.
Riders frequently share their experiences on social media, highlighting the disappointment caused by inaccurate real-time data. The hashtag #GhostedByTheBus on X (formerly Twitter) showcases many such stories.
Swiftly’s Solution
Swiftly develops tools that help transit agencies eliminate ghost and zombie buses, ensuring real-time transit data remains accurate and dependable, even when operations deviate from plans.
The outcome is fewer stranded riders, reduced confusion, and a more reliable transit experience.
Summary
Swiftly’s platform combats unreliable bus arrival data by addressing ghost and zombie buses, improving accuracy and trust in public transit for riders.
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