Netflix’s hit animated series KPop Demon Hunters is expanding its reach with a new collectible three-pack of HUNTR/X fashion dolls featuring fan favorites Rumi, Mira, and Zoey. These dolls, priced at $150, will be available for pre-order starting November 12 on Mattel Creations, with shipping expected in Fall 2026.
This release is part of a wider collaboration between Netflix, Mattel, and Hasbro, announced last month. The partnership will bring a variety of KPop Demon Hunters merchandise—including toys, games, and cosplay gear—to market soon.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee.
“Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
The new HUNTR/X dolls offer fans a premium way to own their favorite characters, marking a significant step in expanding the franchise beyond streaming.