Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Mattel announced pre-sales for a new fashion doll collection inspired by the Netflix animated film KPop Demon Hunters. The set includes three dolls representing the characters Rumi, Mira, and Zoey from the movie's fictional girl group HUNTR/X.
Exclusive Collection Details
- The dolls feature the characters' finale performance outfits, complete with weapons, fabric designs, and styled hair as seen in the film.
- They will be available exclusively through Mattel Creations starting November 12, with shipping planned for fall 2026.
- The package includes a certificate of authenticity with each purchase.
Background and Licensing
This release marks Mattel's first product tied to the KPop Demon Hunters brand. In October, Mattel secured global co-master toy licensing rights for the franchise in partnership with Hasbro.
Netflix has named KPop Demon Hunters its most popular movie ever based on viewing metrics.
The collection is designed to appeal both to fans of the film and serious doll collectors.
Pre-Order Information
Pre-orders will be handled exclusively through the Mattel Creations online platform starting November 12.
Author's summary: Mattel is launching an exclusive fashion doll collection for KPop Demon Hunters, celebrating the film's success with detailed character designs and a limited availability through its Creations platform.