Mattel Launches First 'KPop Demon Hunters' Licensed Dolls
Less than a month after partnering with Netflix on the popular series KPop Demon Hunters, Mattel is releasing its first line of licensed toys: a three-pack of HUNTR/X dolls. The collection features Rumi, Mira, and Zoey as fully articulated fashion dolls.
Features of the HUNTR/X Doll Set
- Dolls are dressed in iconic outfits from the film’s finale.
- Each character is armed with their signature weapons and hairstyles.
- The set encourages fans to recreate favorite demon battles and stage moments.
"These toys are ready for a takedown." – Mattel
Design and Packaging
The dolls come in a shining, lightstick-inspired box that adds to their collectible appeal.
"This Rumi doll is gonna be golden." – Mattel/The Toy Book
"Fans of all ages can shine like they're born to be." – Mattel/The Toy Book
"Bring the Honmoon home." – Mattel/The Toy Book
Availability and Future Releases
The golden dolls will be available for presale on Mattel Creations starting November 12, with shipments expected next fall. This launch marks the first of many releases, as Mattel serves as a global co-master toy licensee for the franchise alongside Hasbro.
Fans can preview the dolls on mattelcreations.com before the presale begins.
Author’s summary: Mattel’s first KPop Demon Hunters doll set offers fans detailed, collectible figures, with presale starting November 12 and more merchandise expected next year.
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