During the recent Los Angeles Chargers matchup against the Tennessee Titans, fans noticed a surprising musical choice that sparked a wave of reactions online. Right after quarterback Justin Herbert delivered a 19-yard touchdown pass to Quentin Johnston, the NFL broadcast unexpectedly played Madison Beer’s new single, “Yes Baby.”
“I was like, ‘What the hell,’” Madison Beer said, reacting to the NFL giving her what fans called the “Taylor Swift treatment.”
The moment instantly reminded many viewers of how the league had spotlighted Taylor Swift during Travis Kelce’s games, blending pop culture with football. Beer’s connection to Herbert only deepened the comparison.
The timing felt almost cinematic — her freshly released track played just seconds after her boyfriend’s precise throw put the Chargers ahead 17–14 midway through the second quarter. Clips of the broadcast quickly spread across social media, further fueling fan excitement.
Herbert concluded the game with 19 of 29 completions, totaling 250 passing yards, two touchdown throws, and a rushing score, securing a 27–20 victory. The win moved the Chargers to a 6–3 record and brought them closer to a playoff berth.
As the borders between entertainment and sports continue to blur, the NFL seems to be leaning into these viral moments that bring both fan bases together.
Author’s summary: The NFL’s use of Madison Beer’s new single during Justin Herbert’s game echoed its Taylor Swift trend, signaling how sports and pop culture now intersect more openly than ever.