Big Brother Returns as Paramount Eyes NRL Rights
Paramount Australia held its 2026 upfront presentation at the Big Brother house on the Gold Coast, highlighting the reality show's return to its original network, Ten. Although technically part of the 2025 schedule, the revival drew most of the attention.
The new season will feature live nominations, live evictions, and continuous 24/7 streaming from the Dreamworld location. While the original Big Brother house was destroyed by fire in 2019, the show promises to recapture its spontaneous energy and audience appeal.
Beverley McGarvey, Rod Prosser, and Tamara Simoneau shared insights with journalist Tim Burrowes about the comeback and future programming direction.
Former host Gretel Killeen will not return to Big Brother but will instead host the third season of The Traitors. Though officially season three, it represents a fresh start inspired by the remarkable UK version’s success. Rodger Corser led the first two seasons in 2022 and 2023, but they failed to attract strong viewer interest.
Outlook for Paramount and Ten
With its focus on familiar franchises and live entertainment, Paramount and Ten are positioning themselves for a more dynamic year ahead, aiming to balance nostalgia with new audience capture strategies.
Author’s summary: Paramount revitalizes its lineup with Big Brother’s lively comeback and a refreshed Traitors, signaling Ten’s drive for renewed viewer engagement in 2026.