Kylie Jenner celebrated Kylie Cosmetics' 10th anniversary with a limited-edition drop and an accompanying video featuring her in various leather bra outfits.
Kylie Cosmetics was launched in 2015 by an 18-year-old Kylie Jenner, who revolutionized the beauty landscape with her iconic lip kits and direct-to-consumer model.
Now a 1.2 billion-dollar empire owner, Kylie Jenner has harnessed the power of social media to introduce her new campaign, recreating her famous persona: King Kylie.
The King (Kylie) has returned.
Author's summary: Kylie Jenner launches King Kylie campaign for her cosmetics' 10th anniversary.