KidsCan & Droga5 ANZ Spotlight Children Living In Hardship
KidsCan and Droga5 ANZ have joined forces to create an emotional new awareness campaign, ‘Boy Walking’, shining a light on the 157,000 children living in material hardship across Aotearoa.
KidsCan, New Zealand’s children charity, believes every child deserves to be warm, dry, and ready to learn. As part of the campaign, KidsCan has dressed the landmark Auckland sculpture, Boy Walking, in a KidsCan jacket and shoes.
Keeping him warm and dry for Spring, and showing the struggle faced by children who go without the basics every day.
Droga5 ANZ led the creative development of the initiative, transforming a public artwork into a poignant symbol of childhood resilience. Created by New Zealand-born and internationally acclaimed artist Ronnie van Hout, Boy Walking stands 5.6 metres tall and depicts a child striding confidently through Potters Park.
Author summary: KidsCan highlights child hardship in New Zealand.