Advertising Update: RCP and Interactive Investor
Agency RCP has launched a new brand platform for Interactive Investor, a personal investment service from Aberdeen Group.
"I think therefore ii"
This phrase is a play on the famous philosophical statement "Cogito, ergo sum" by Rene Descartes. Interactive Investor charges a flat monthly fee, rather than a percentage, which may offer better value to customers.
- Flat monthly fee structure
- No percentage-based charges
The investment service industry is under pressure from AI and algorithms, which are generating significant profits for hedge funds. As a result, many companies are seeking new customers through TV and cinema advertising.
Author's summary: RCP launches new campaign for Interactive Investor.