New Railway Timepiece Marks New Beginning for Britain's Railway
A new national clock design has been launched for Britain's railway, celebrating 200 years of trains. The launch took place at London Bridge station, marking a new beginning for the railway industry.
The London timepiece, designed by WPP brand design agency Design Bridge and Partners, was the winning entry in an international design competition. The competition was run in partnership between Network Rail, the Royal Institute of British Architects, and the Design Museum, with over 100 entrants participating.
- The winning design was chosen for its ability to function as both a physical and digital timepiece.
- The design reflects the history and brand of the railway, making it easy to read and understand in a busy station environment.
The railway clock has been designed to provide an easy to read and accessible clock that passengers can read on the move, as well as providing a place to meet and help navigate busy stations.
A new era for Britain's railway has begun with the introduction of this new timepiece.
Author's summary: Britain's railway introduces a new national clock design.