Podcasts Are Not Television
Netflix and Spotify have announced a partnership to bring 16 of The Ringer's video podcasts to the platform, barring them from publishing to YouTube.
Netflix aims to encroach on YouTube's core business by poaching popular video podcasts and prohibiting them from streaming to YouTube, as it sweats YouTube's increasing share of television screentime.
Netflix has been sweating YouTube's increasing share of television screentime, and clearly sees poaching 16 popular video podcasts and prohibiting them from streaming to YouTube as a way to encroach on its rival's core business.
Author's summary: Netflix and Spotify partner to bring video podcasts to their platform.