Piyush Pandey: A Visionary in Indian Advertising
Piyush Pandey (1955–2025), a renowned figure in Indian advertising, passed away on 24 October after a brief illness.
As a creative visionary, Pandey transformed brands into cultural icons through his storytelling, inspiring a generation of advertisers. He redefined advertising in India by making Hindi mainstream, incorporating humor, and breaking the mold of English-dominated campaigns.
Piyush was more than a creative genius; he was a cultural ambassador who brought India’s stories to life in a way that the world could respect and appreciate. We have lost a true legend.
Industry leaders, colleagues, and admirers, including Sir Martin Sorrell, founder of WPP, expressed profound sadness and paid tribute to Pandey's contributions.
Pandey joined Ogilvy India in the early 80s and stayed with the company for over four decades, leaving a lasting impact on the advertising community.
Author's summary: Piyush Pandey, a legendary Indian adman, passed away, leaving a legacy in advertising.