Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovation, including motorised shoes.
The company's design chief, Phil McCartney, is leading this "epic" reinvention, focusing on breakthrough performance tech rather than retro releases.
Nike is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster.
Nike's mantra "Just Do It" is now about pushing the very nature of footwear itself.
- Motorised shoes could change how we walk, run and think about athletes' gear.
- Nike's new products aim to show the world it is still on the cutting-edge of sports technology.
Author's summary: Nike innovates with motorised sneakers.