Escaping Digital Overload
Marketing and creative teams need tools that reduce time spent hunting for information, so they can focus on ideas that move campaigns forward.
Marketers are never short on ideas; they are short on time. Too often, that time is swallowed by the grind of chasing files, retracing feedback and juggling content across multiple platforms.
What you’d imagine to be a smooth creative process can quickly turn into a fragmented scavenger hunt.
For example, a creative director may spend hours piecing together feedback hidden in Slack threads, or an account manager searching for the latest deck across a maze of shared drives.
This information overload has become a constant drain on creative energy, leaving teams frustrated and leading to agency owners questioning whether it’s the creative or the process at fault.
The reality is, it’s neither.
Author's summary: Marketers need tools to reduce time spent on information hunting.