Why We Must Work Together for a Balanced Drinking Culture
Moderation in alcohol consumption is a trend that’s here to stay.
Alcohol has been enjoyed in societies for thousands of years, playing a role in celebrations and gatherings across the world.
According to World Health Organization data, trends are moving in the right direction, with consumers better informed and increasingly aware of the benefits of moderation.
Diageo, founded in 1997, has a legacy of building and sustaining exceptional brands, including iconic names such as Guinness and Johnnie Walker, as well as modern innovations like Tanqueray 0.0.
Consumers are better informed and increasingly aware of the benefits of moderation.
Author's summary: Collaboration is key to a balanced drinking culture.