Is It Smart To Turn All Sports Fans Into Sports Bettors?
Is growing gambling's share of after-tax dollars of Americans a good thing for them, their families or our society?
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I know why sports leagues like gambling. Sports betting -- getting fans “skin in the game” -- creates deeper and more intense engagement with games, players and the sport.
Sports betting also benefits media companies, as more fans with a stake in the game mean more viewers, more viewing time, and more time spent on apps. Additionally, sports betting platforms invest billions of dollars in advertising and sponsorship to reach sports fans and convert them into sports bettors.
Autor's resume: Sports betting engagement.
- Sports leagues benefit from sports betting
- Media companies gain from increased viewership and engagement
- Sports betting platforms invest heavily in advertising and sponsorship