Why Is DraftKings Stock Surging Today?
DraftKings shares (DKNG) climbed nearly 3% in early trading after reports that the company signed a multiyear agreement with Walt Disney Co.’s (DIS) ESPN. The deal makes DraftKings the exclusive official sportsbook and odds provider for ESPN, starting in December 2025.
Integration with ESPN
According to ESPN, DraftKings' betting and entertainment tools will be integrated throughout ESPN’s digital ecosystem. A full rollout is expected in 2026, giving fans new ways to engage with ESPN content.
“Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch,” ESPN said.
Market and Audience Reaction
Investor sentiment toward DraftKings turned bullish from neutral within a day. Stocktwits data indicated strong message activity around the company, reflecting optimism following the announcement.
Platform Expansion and Promotions
ESPN confirmed that DraftKings will drive a new dedicated betting section inside the ESPN app. Customers will receive promotional offers connected to ESPN Unlimited, the network’s recently launched direct-to-consumer subscription service.
Agreement Terms and Brand Shift
Financial details of the partnership were not released. ESPN BET, currently part of ESPN’s betting segment, will evolve into a content-oriented brand featuring integrations with DraftKings Sportsbook. The brand will center around ESPN’s flagship betting program, ESPN BET Live.
Related Developments
Earlier the same day, Penn Entertainment and ESPN announced the early termination of their previous exclusive U.S. online sports betting arrangement, effective this December.
Author’s Summary: DraftKings’ new exclusive partnership with ESPN boosted its stock, marking a strategic shift that embeds its betting products deeply into ESPN’s digital platforms starting in late 2025.