Purple states, also called battleground or swing states, are U.S. states where the proportions of Republican (red) and Democratic (blue) voters are nearly equal. This balance makes them critical in elections.
The use of red for Republicans and blue for Democrats is a relatively recent development, becoming standard only in the 21st century. Historically, the colors were different:
Color was not commonly used to identify political parties until the latter half of the 20th century, partly because newspapers were primarily printed in black and white until the 1980s.
"Remember, newspapers were largely printed in black and white until the 1980s; The New York Times did not use color on its front page until 1997."
The idea is similar to mixing colors. Just like coloring over blue with red creates purple, states with similar numbers of Democratic and Republican voters are considered purple. These states can swing either way in an election, making them key battlegrounds.
"You take some blue voters (Democrats) and mix in a similar number of red voters (Republicans), and you have a purple state, also sometimes called a ‘battleground state,’ or a ‘swing state.’"
Purple states play a crucial role in determining election outcomes since their voter base is closely divided, and neither party has a clear advantage.
The term "purple state" reflects a balanced voter landscape where both major parties compete intensively, symbolizing the dynamic and often unpredictable nature of U.S. electoral politics.
Author’s Summary: Purple states are U.S. battlegrounds where Democratic and Republican voter shares nearly equalize, making these states pivotal in deciding elections.