Connecticut launches a pizza trail and fighting words in quest for total domination over New York

Connecticut sparks pizza rivalry with bold campaign

Connecticut launched a cheeky pizza trail promotion aimed squarely at New York City, boldly declaring its pizza superior. Billboards appeared across New York featuring messages such as “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York.”

The campaign drew immediate reactions, with plenty of New Yorkers defending their home turf. The Connecticut Office of Statewide Marketing & Tourism reported a flood of responses, many as fiery as expected.

“Connecticut is just filled with people commuting to New York to get pizza.”
“You think this is the pizza capital? You’ve never stood on a corner in Brooklyn with grease dripping down your wrist at 1 a.m.”
“Y’all call that a pizza? That’s just hot bread with ambition.”

Former New Yorker Anthony Anthony, now Connecticut’s chief marketing officer, stood by the campaign, saying,

“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.”

He described the ongoing “pizza wars” as a playful contest that celebrates and showcases pizza culture in Connecticut. Regardless of where pizza loyalty lies, the campaign undeniably stirred conversation and drew significant media attention—over 4,000 mentions nationwide.

Author’s summary

Connecticut’s bold pizza campaign challenged New York’s pride, sparking a lively interstate debate that elevated both regions’ pizza reputations and drew widespread media coverage.

The Boston Globe — 2025-11-07

Connecticut sparks pizza rivalry with bold campaign

Author’s summary

More News