A recent TD survey reveals that more than half of Gen Z Canadians (53%) feel pressured to maintain a successful image on social media, despite struggling financially.
Gen Z is anxious about their finances and feeling conflicted, with nearly two in three (65%) believing they're falling behind their peers financially due to rising costs and low income.
Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty.
This pressure to "fake it till you make it" is a significant concern, according to Kristy Irwin, Product Group Owner, Youth & Student.
Key findings from the survey include:
Author's summary: Gen Z Canadians face financial pressure and anxiety.