Why Do Election Polls Matter?
By next week, the results of New Jersey’s tight gubernatorial race will be in.
According to Ashley Koning, director of the Eagleton Center for Public Interest Polling, polls are not meant to predict the outcome of an election.
They are never meant to serve as a crystal ball, but rather to help us understand the why and how behind voter behavior
Public interest polling serves several different roles in our democracy, providing a systematic and quantitative way to measure public sentiment in real time.
Author summary: Election polls help understand voter behavior.
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