Study on Blended Proteins in Asia-Pacific Region
A new analysis by GFI APAC and NECTAR explores the sensory performance of blended proteins in the Asia-Pacific region.
The results show that blended proteins could appeal to consumers uninterested in fully plant-based meat alternatives, with 22% of consumers willing to buy blended products, compared to 16% for plant-based meat.
- A blended chicken mince product was rated higher than its fully animal-based counterpart in taste tests.
- Several blended products were within 0.5 points or less of their conventional animal-based equivalents on a seven-point liking scale.
Blended products have the potential to outperform 100% animal meat with more R&D.
Author's summary: Blended proteins appeal to Asian consumers.
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