Harrogate Spring Water Abandons '1571' Claim
Harrogate Spring Water has agreed to stop using the 'since 1571' strapline after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.
The ASA responded to complaints from the Pinewoods Conservation Group (PCG), stating that the claim gave the impression that the company had been in existence since 1571, when in fact Harrogate Spring Water was founded in 2002.
The presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.
The '1571' reference originated from the year Harrogate's spring water was first recognized as special by William Slingsby.
Author's summary: Harrogate Spring Water stops using misleading 'since 1571' claim.
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