Television ad market dropped 13pc in October: Seven West

Television Ad Market Dropped 13% in October: Seven West

Investors expressed frustration at Seven West Media’s annual general meeting on Thursday, citing the lack of dividends and a weak share price over the past few years.

Australia’s television advertising market, valued at several billion dollars, fell by about 13% in October. This slump raised concerns over broader business confidence and consumer spending, despite three recent interest rate cuts.

Company Response and Outlook

Seven West Media chief executive Jeff Howard stated that the company, which owns Network Seven and The West Australian newspaper, saw stable television revenue for the three months ending in September compared with the previous year. However, the company experienced a sharp revenue decrease in October.

Jeff Howard said, “The decline led us to expand our cost reduction targets from $35 million to $50 million.”

The company aims to offset market weakness through stronger cost management and operational efficiency while continuing to monitor advertising trends across its media assets.

Investor Sentiment

Author’s summary: Seven West Media faces investor frustration and deeper cost cuts after a 13% October drop in the Australian TV ad market signaled weaker business confidence.

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Australian Financial Review Australian Financial Review — 2025-11-06

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